Over the years, bull riding has evolved significantly, gaining immense popularity compared to 50 years ago. The sport has seen changes in its rules, techniques, and overall perception. One major influence in this transformation is the Professional Bull Riders (PBR) organization. With their efforts, the PBR has played a crucial role in shaping the sport's landscape and attracting a wider audience.

The PBR was founded in 1992 and has since become the premier organization for professional bull riding [3]. They introduced a standardized scoring system, which adds excitement and transparency to the sport. The riders are now scored based on their performance and the bull's bucking ability, with a perfect score being 100 points [2]. This scoring system has made bull riding more competitive and easier for fans to understand.

In addition to the scoring system, the PBR has also brought in innovations such as sports medicine and sports psychology to enhance the safety and performance of the riders. They have implemented strict safety protocols, including the mandatory use of protective gear like helmets and vests. These measures have helped reduce the risk of injuries and make the sport more appealing to both participants and spectators.

Furthermore, the PBR has focused on marketing and promotion, making bull riding more accessible to a wider audience. They have created a fan-friendly environment with live music, pyrotechnics, and interactive experiences, attracting not only traditional rodeo fans but also a younger and more diverse demographic.

The PBR's efforts have paid off, as bull riding has become the fastest-growing sport in the United States [1]. It has gained a global following, with events taking place in various countries. The sport's popularity can be attributed to the PBR's dedication to professionalism, safety, and entertainment value.

In conclusion, the sport of bull riding has undergone a significant transformation over the years. The Professional Bull Riders organization has played a key role in this evolution, introducing standardized scoring, enhancing safety measures, and attracting a wider audience through marketing and promotion. Bull riding has become a highly popular and competitive sport, thanks to the efforts of the PBR.